Placeholder · Luxury retail
An e-commerce launch in three markets
Challenge
A British heritage brand opening its first European webshop needed 40,000 words of product and brand copy to read as though written in Paris, Milan and Munich — against a fixed launch date.
Solution
One senior translator per market, a shared glossary and tone-of-voice guide agreed in the first week, and staged deliveries aligned with the client’s CMS schedule.
Result
Launched on time in all three markets; the client’s French team adopted the glossary as its internal reference.